Guillermo Ceniceros is one of Mexico’s most notable artists. His Dual Face art was born from a humanistic need to communicate our primordial ability of thought and its elevation into complex thought, problem solving, critical thinking and artistic thought. From a cultural perspective thought defines identity, a reflection of the people. The Dual Faces can be seen at the Guillermo Ceniceros Art Museum in Durango and on several of Ceniceros’ Mural painting works. The Dual Faces have also been used in collaborations with the Swiss watch brand Jaeger-LeCoultre and recently with William Guille’s HumanArt Colab.